Friday, May 1, 2009

HealthRight and Saatchi & Saatchi partner to raise awareness of drug treatment in Ukraine

As part of its MAMA+ Project in Ukraine, which builds access to health and social services for HIV-positive mothers and their families, HealthRight International has recently partnered with Saatchi & Saatchi to create and launch a series of posters aimed to raise awareness about the availability and effectiveness of opiate substitution treatment therapy.



Click on each image to see a larger version.


The posters are one element in HealthRight’s campaign to reduce the stigma and discrimination that women drug users in Ukraine often face.  HealthRight has recently expanded its successful MAMA+ Project to address the needs of mothers who face both HIV and drug dependence.  The project is working with local partners to create a comprehensive case management model in order to help mothers have healthy pregnancies, and keep their children in a supportive family environment.  Because pregnant women who are using drugs often encounter discrimination from health providers, they may be less likely to seek out or maintain prenatal care.  HealthRight is working to increase awareness among both women and health providers that there is effective drug treatment available in Ukraine, which can aid in a healthier pregnancy and greater stability in new mothers’ lives. 


Learn more about HealthRight's work in Ukraine.